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AARP Services, Inc.
Alternatives Federal Credit Union
BMC Software, Inc.
BP
Bristol-Myers Squibb
California Department of Social      Services
Cele Peterson's Fashions
Cerium Laboratories, LLC
Cheskin
Chivas Brothers Ltd., a business      unit of Pernod Ricard
CityYear, Inc.
Development Dimensions International, Inc.
Endevco Corporation, a Meggitt      group company
Erbert & Gerbert’s Subs & Clubs
Fisher & Paykel
FivePoint Federal Credit Union
Gaylord Hospital
Gen-I, a subsidiary of Telecom      New Zealand
Ginger Group Collaborative
Goizueta Business School, Emory      University
Groh Productions and Groh      Records
HEALTHSERV
Hewlett Packard
i.d.e.a.s. (innovation, design,      entertainment, art and      storytelling)
Incredible Pets
Information Resources, Inc.
Interface, Inc.
Interior Health
Kaiser Permanente
Kentucky League of Cities and      New Cities Institute
Kimberly-Clark Corporation
Kimpton Hotel and Restaurant      Group, LLC
KYGO-FM
Lands’ End
Levi Strauss & Company
Lockheed Martin Space Systems      Company
Microsoft Corporation
Molson Coors Brewing Company
Motorola
NASA, Goddard Space Flight
     Center
National Speakers Association
Newark Beth Israel Medical Center
oneVillage Foundation
Orlando Regional Healthcare


THE BOOK

CORPORATE LEADERS DISCOVER NEW BUSINESS STIMULANT

Achieve Double Digit Growth, Double Digit Turnover Reduction, Significant Cost Savings, and More.

Do you wish you could more fully engage your employees? Or reduce turnover by 25% or more? Do you need to quickly align staff around the organization’s long-term strategy? Or achieve double-digit growth? Then this groundbreaking book is for you.

Read about real-life examples from over 70 respected organizations small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands’ End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. .

No abstract theories or platitudes are conveyed here. It spells out how Kevin Roberts, CEO worldwide of Saatchi and Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. And how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.

In this hands-on guide, learn how stories can be used to:

  • Get employees to take action.
  • Accelerate knowledge acquisition and organizational change.
  • Solidify individual and team working relationships.
  • Provide exceptional customer service.
  • Increase the visibility of your organization.

Drawing on interviews with 171 public and private sector leaders, this book goes beyond storytelling to reveal five keys to making stories work for you: how to find existing stories, dig into them to uncover hidden patterns and themes, select those stories that need to be reinforced, craft memorable stories, and embody stories to positively impact people’s attitudes, thoughts and behaviors.

It also includes proven tools and techniques that will help you sharpen these skills.

 

CONTRIBUTORS

Book contributors include:


MORE FEATURED ORGANIZATIONS

Procter & Gamble Company
RS Information Systems, Inc.
Rush-Copley Medical Center
Saatchi & Saatchi
St. Andrew’s United Church
Shell Exploration & Production Company
Society for the Protection and Care of Children
Spare Key
State of WI Department of Natural Resources
That Uppity Theatre Company
The Asset-Based Community Development      Institute
The United Illuminating Company
Tutta Bella Neapolitan Pizzeria
University of North Carolina, Greensboro, The      University Speaking Center
U.S. Air Force
U.S. Army
U.S. Department of the Treasury
U.S. Environmental Protection Agency
U.S. Geological Survey
UTSA’s Institute of Texan Cultures
United Way of York County, PA
Verizon
VSM Geneesmiddelen bv (VSM      Pharmaceuticals)
Washington Business Journal
Washington Mutual
Winning Ways, Inc.
World Vision U.S.
Wyeth Pharmaceuticals

© 2007 Lori L. Silverman. All Rights Reserved.
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