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“An easy to read, well organized compilation
of stories that demonstrates their power across
a broad spectrum of business needs. Anyone choosing
these techniques as part of their toolkit will
appreciate the insights shared by the storytellers.”
Ellen Bovarnick,
vice president, Business
Process Excellence, The
Coca-Cola Company
“Lori Silverman offers fresh ideas for
introducing stories into organizations and inspiring
better leadership through them. This is a well-researched
and lively reference for leaders at every level.”
John Alexander,
president,
Center for Creative
Leadership
“This book takes the concept of organizational
stories from a pleasant idea to a practical means
to advance strategy, product development, and
ultimately shareholder value.”
Anita Brick, director,
University of Chicago
Graduate School
of Business
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